Project Goal:

Develop a playful arcade-inspired brand identity for a hybrid bar and restaurant that doubles as a social space.

 

About the Restaurant:

Mean Burger is a local arcade bar and restaurant designed for all ages. By day, it serves as a family-friendly space perfect for enjoying retro gaming consoles and nostalgic aesthetics. By night, the space transforms into a lively bar perfect for socializing and late-night bites. The branding merges clean, minimal design with 8-bit visual elements. At the heart of the identity is the restaurant’s mascot - a grumpy burger - who embodies the slogan: “Be a Meanie.”

 

Logo Concept:

The logo centers around an 8-bit burger character with a bold personality. Designed to resemble a character from a vintage video game, the character communicates the brand’s fun-yet-edgy tone: quirky, nostalgic, and just a little bit rude