Prolific Magazine

Prolific Magazine is a student-led fashion magazine focused on people of color at the University of Northern Iowa. I have been widely involved in the student organization, from being apart of its founding with the role of graphic designer and photographer to being a creative director for the university's first fashion show.​

​

Logo Creation
I assisted in the founding name of the student organization along with the logo design. I designed the logo with the inspiration of the iconic look of magazine cut-outs. Due to the student organization's mission of expressing diversity, I decided to include variety in the color scheme and avoided skin-tones or heavily identifying coloristic themes.

​

The Iconic Iowa Fashion Show 
I was co-creative director for the student organization and the university's  first fashion show. This position consisted of managing a backstage crew, model coordinators, graphic design team, marketing team, and outreach team. The fashion show was a huge success with a 200-seat venue that was packed!

​

Marketing & Social Media Management 
Aside from being a creative director and graphic designer for the publication, I also designed the primary forms of marketing for the fashion show -- both creatively & logistically.  I incorporated the colors of the university -- purple and gold with the a modern approach often found in the fashion industry. Prolific Magazine Instagram.

​

Campaign Period
During this period in preparation of the event, Prolific Magazine's social media highlights are as follows: 
Increased follower count by 9%
Profile Activity increased by 35.4% ​
Profile Visits increased by 51.5%
Top post reaching over 13k views & over 4k accounts reached