The Barrel

The Barrel is a user experience and conceptual branding project built entirely on Figma. The goal was to design a shopping experience from scratch, develop branding for an online store, establish a functional prototype, and learn the basic concepts of CSS and HTML.

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Inspired by the aesthetics and coziness of small business stationary stores. I developed a stationary and calligraphy store built on artisan-focused business and collaboration. I chose the name The Barrel based on the anatomy of a fountain pen

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The User Experience Process (Personas)
My first introduction to stationary stores was because of a client who showed me a very cozy stationer store local to my area. From there, I would constantly stop there for pen pals and holiday cards. For my personas, I referenced that same client along with classmates who I believe would appreciate a comfy stationary store to buy intentional supplies.

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Design Process
Minimalist, cozy, and modern. The shopping experience is meant to be simple for all (tech savvy or not), and pleasing to the eye as the user purchases items to move from digital to analog processes.

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